My daughter asked why I always pack her lunch in reverse order

She said, "Dad, why is the cookie on top and the sandwich on the bottom? That's backwards."

I said, "Honey, that's not backwards. That's *incentive architecture*."

Punchline

"If you want dessert, you have to *earn your way down* through the healthy stuff. It's like a treasure hunt, but with vegetables as obstacles."

She rolled her eyes. I call that a win.